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AI analyzes every lead interaction to predict conversion probability. Sales teams focus on hot prospects while nurture campaigns warm up everyone else.
AI Lead Scoring eliminates guesswork by analyzing hundreds of behavioral signals to predict which leads are most likely to convert. The AI considers website visits, email engagement, content downloads, form submissions, demographic data, and firmographic information. Every interaction updates the score in real-time, so your sales team always knows who's hot and who needs more nurturing.
Machine learning models improve continuously. The AI learns from your historical data, identifying patterns between lead behavior and eventual conversions. It discovers which actions correlate with closed deals and weighs them accordingly. As more leads convert, the model gets smarter, delivering increasingly accurate predictions tailored to your specific business.
Automated routing ensures fast follow-up on hot leads. When a lead crosses your score threshold, they're instantly assigned to the right sales rep with complete context. CRM records update automatically, tasks are created, and notifications alert the rep to follow up immediately. Speed-to-lead improves dramatically when AI handles prioritization.
Multi-dimensional scoring goes beyond simple points. The AI considers explicit factors like job title and company size alongside implicit factors like engagement level and buying signals. Fit scores measure how well a lead matches your ideal customer profile. Interest scores measure engagement and intent. Combined, they give a complete picture of lead quality.
Analytics reveal what drives conversions. See which behaviors correlate strongest with closed deals. Identify patterns across industries, company sizes, or lead sources. Use insights to refine your marketing strategy, focusing efforts on channels and content that attract high-quality leads. Continuous improvement becomes data-driven, not guesswork.
Focus on leads most likely to buy. Reps spend their time where the score says a deal is closest.
Models learn from your own won and lost deals, and we check scores against real outcomes every month.
Scores update instantly as leads engage. Sales always has current intel on lead temperature.
Stop manually qualifying leads. AI handles prioritization automatically, freeing reps to sell.
Automatically route hot leads to sales while keeping warm leads in nurture campaigns. Maximize rep productivity.
Score inbound leads instantly to identify MQLs. Only send qualified leads to sales, improving efficiency.
Score accounts based on engagement across multiple contacts. Identify which target accounts show buying intent.
Apply scoring to existing customers to predict churn risk. Proactively engage at-risk accounts before they leave.
Behavioral scoring
Demographic scoring
Firmographic analysis
Real-time score updates
Custom scoring models
Machine learning optimization
Automated lead routing
CRM integration
Score decay over time
Multi-touch attribution
Predictive analytics
Performance dashboards
Three steps. You approve each one. We do the work.
We audit. You approve.
We map how your business runs today, define what AI lead scoring needs to do, and quote a fixed price. Nothing starts until you sign off on the plan.
Delivered in 30 days.
We build AI lead scoring in code and accounts registered to your business, connect it to the tools you already use, and send a written progress update every week.
We run it. You own it.
After launch we host, monitor, and tune it under the $79/month Care Plan or a monthly retainer. You approve every customer-facing change.
Real projects, client names withheld for privacy.
A Denver marketing agency was paying for a CRM, an email tool, a calendar app, a project tracker, a doc signer, and four others. We shipped a single Next.js + Postgres CRM that owned every workflow they previously rented. They cut tooling spend significantly in month one and own the source code.
A home services founder was missing after-hours leads to voicemail. We built a voice AI agent tied to their CRM and calendar. Inbound calls now get qualified, scheduled, and logged before the founder wakes up, no human receptionist on payroll.
A consulting firm needed a new site, a CRM, a payments stack, and social systems, and a 6-week runway before their next campaign. We shipped all four on a single Next.js codebase. Site, CRM, automations, and payments live on day 42.
Pay 50% to start and 50% at launch, delivered in 30 days, then $79/month to keep it running.
$1,750 deposit to start
$4,750 deposit to start
$8,750 deposit to start
30-day Milestone Guarantee: miss the first milestone and your deposit comes back.
Compare every packageLead scoring ships as part of the $17,500 Full Stack + Social + CRM package because it needs clean CRM data to work. If you already have a CRM we can connect to, a standalone scoring model starts at $3,500. Weekly model tuning and score reviews are covered by a flat monthly retainer between $1,500 and $6,000.
A few hundred closed deals is enough to train a useful first model. If you have less, we start with rules-based scoring built from your sales team's instincts, then let the machine learning model take over as data accumulates. Either way, you see a working score on every contact within our 30-day delivery.
Built-in CRM scoring adds fixed points for actions like opening an email. Our model learns which combinations of behavior, firmographics, and timing actually predicted a close in your history, then reweights automatically every week. It also explains each score, so reps see why a lead is hot instead of trusting a black box.
Yes. When a score crosses the threshold you set, the system can assign the lead to a rep, send a text, book a call, or start a nurture sequence for colder prospects. Those triggers run inside the CRM and workflow tools we build for you, so the hot lead gets a human response in minutes rather than days.
Yes. The model, its feature definitions, and the CRM fields it writes to are yours once the build is paid in full, and everything lives in accounts under your name. The 30-day Milestone Guarantee protects the build phase, and you can export every score and contact record at any time.
Point your sales team at the leads most likely to buy with scoring trained on your own pipeline.
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