Multi-Channel Sequences

Multi-Channel Sequences combine email, SMS, voice calls, and push notifications into a single coordinated campaign. Each step routes through the channel most likely to get a reply. Start with email, follow up with SMS if unopened, escalate to a phone call if there is still no response.

The visual sequence builder lets you drag and drop touchpoints across channels. Set delays between steps, add conditional logic based on engagement, and create branching paths that adapt to recipient behavior. If someone clicks an email link, send them down one path. If they ignore it, try a different approach. Your sequences become smarter and more effective automatically.

Channel preferences are learned over time. The system tracks which channels each contact responds to best and prioritizes those in future sequences. Some prospects prefer email, others respond better to text messages. Multi-channel intelligence ensures you reach each person through their preferred medium without manual segmentation.

Unified analytics show performance across all channels in one view. See open rates for emails, response rates for SMS, connection rates for calls, and click rates for push notifications. Compare channel effectiveness, identify bottlenecks, and optimize sequences based on real data. Attribution tracking shows which touchpoints actually drive conversions.

Compliance and frequency capping protect your sender reputation. Set global and per-channel limits on how often contacts can be messaged. Automatically suppress contacts who unsubscribe or opt out from specific channels. Stay compliant with TCPA, CAN-SPAM, and GDPR regulations without manual oversight. The system handles compliance automatically while you focus on results.