Social Monitoring

Social Monitoring tracks every mention of your brand across Twitter, LinkedIn, Facebook, Instagram, TikTok, Reddit, and review sites. See who's talking about you, what they're saying, and how they feel. Real-time alerts notify your team when important conversations happen. Respond quickly to praise, questions, and criticism before conversations move on.

Sentiment analysis reveals how people feel about your brand. AI classifies mentions as positive, negative, or neutral with 95% accuracy. Aggregate sentiment shows brand health trends over time. Negative sentiment spikes trigger alerts so you can address issues before they escalate. Positive mentions identify brand advocates and opportunities for engagement.

Unified inbox centralizes social conversations. Mentions, comments, direct messages, and reviews from all platforms appear in one stream. Assign conversations to team members, add internal notes, and track resolution. No more logging into eight different platforms to respond to customers. Manage everything from one dashboard.

Competitor tracking shows what's working for others in your industry. Monitor competitor mentions, sentiment, and engagement. See which content resonates with their audience. Identify gaps in their strategy. Benchmark your performance against competitors to understand relative brand strength.

Crisis detection identifies potential PR problems early. Unusual spikes in negative mentions trigger alerts. Track how issues spread across platforms and evolve over time. Response templates let teams address crises consistently. Historical data shows how previous issues were handled and resolved.